To develop the brand identity, marketing collateral and an e-commerce website for a Vineyard that is the rising star of the Similkameen Valley in BC, Canada.
The challenge was to establish a presence for a brand based on conveying their story. The location of the Vineyard, their production process and accolades of the actual producers and wine growers who have a successful product in high demand prior to any marketing efforts in place.
As with any successful project, a deep dive of the competitive landscape and the solid understanding of the target audience, gave the Arete team the knowledge to deliver a solution based on long term goals of the business. By implementing the right social media strategies we further complimented the cohesive web and Moneris integrated e-commerce experience.