To develop the brand identity, marketing collateral and content management website for a dental practice that would differentiate them from 200+ local competitors in their region.
The challenge was to establish a presence for a new dental practice in Victoria, BC. Dr. Tatra and team are general dentists with a focus on family dentistry. With 12 years of experience in dentistry, Dr. Tatra is known in Victoria for helping children and adults enjoy their dental visits. With a patient-first philosophy, Dr. Tatra has gained a reputation for being approachable and a good listener. Most specialty procedures are offered in-house.
We chose to highlight the local landscape in the branding. Focus on the values of the team and convey to both existing and prospective patients the fact that the clinic uses leading edge technologies to deliver the best dental experience. As part of the continued marketing efforts the Arete team manages the research and delivery of blog content and the social media engagement for the practice. The result: the practice adds on an average of 40 new patients a month, reached the #1 position on RatemyMD and has an increasing loyal following on Facebook and Twitter.