To develop the brand identity and define the user experience for a platform designed to disrupt the executive education and corporate training industries.
The Arete team was provided a simple idea: “Is there a way to eliminate the use of binders in executive education?”
Using a lean startup methodology, product experts from the Arete team conducted interviews with potential customers and thoroughly understood the pain from both the organization and the learners perspective. Extensive research of the existing Learning Management Solutions and interaction with leading thinkers led to creating the vision and user experience for the STEKIO product. That vision was shared with leading executive education sites across the globe and through feedback and trials the product was refined to be adopted by evangelist customers who wish to pay to use the platform and continue to refer the solution to their peers.