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Celebrity Power

IamSRK

iamsrk

Celebrity Power

Objective:

To research and deliver a customized user experience for a leading celebrity to connect with his fans.

Business Challenge:

The challenge was to create an iPhone application that provides a cohesive experience for the fans of a leading celebrity who has over 2 million Twitter follows, constant press coverage and endorses 120+ brands in India and internationally.

Solution:

The Arete solution was the research and design of an iPhone application that addressed aggregated data from the celebrity’s Facebook and Twitter feeds and the media.  The app provides a subscription based model for the fans who wish to be the most engaged by providing them early access to content, promotions and offers them discounts on products that are endorsed by the celebrity and strategically positioned through the experience.

  • Client: IamSRK

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