To enhance the online web presence for a company that provides customized furniture to its clients.
To revamp a web presence that overwhelmed the users with choices and information. The goal was to create a simple, yet visually appealing interface that moves the sales cycle along with a compelling Call to Action that connected users/clients with Bella Sofas, leading to a final in-store purchase decision.
Arete worked with Bella Sofas to define their brand presence and online identity. As part of the engagement, the team at Areté conducted an extensive competitive analysis resulting in the simplification of online needs. The ultimate goal was achieved by allowing existing and prospective clients to be able to view the creations of Bella Sofas in a manner that was effective and delivered a seamless user experience.